Well, now that I think about it, I wouldn't want his obits and weird stuff he posts coming to my email, so scratch that.
The move to social media, to me anyway, started around 2008 with Facebook and Twitter (and even before with MySpace) and bands realizing they did not have to pay for and maintain their own website and have people experienced in how to run those websites to connect with the public. A lot of us already knew how to use the social media and all the fans were gathered in one or two places and it was just a matter of getting the fans to the pages, which involved a lot of link posting to other various pages, but it worked and it was more cost effective for the bands and there were more functions that were free, it just had a wider reach and more options. If he got that Facebook page active, it would be a great start, you could post about anything - his videos, his concerts, On This Day, concerts and tours (Peter Hook does this just about every day and talks to the fans), old interviews - just anything to get people to reply and start a conversation. Start a fan group, there are so many things he could do and people who could do it for him.