It comes down to expectations, doesn't it?
To be fair, expectations from both sides.
Of course I side with the artist, especially one like Morrissey.
Don't want to try, don't want promo, want to sit in a corner "being the artist" = great but you'll be lucky to sell 20k copies and then your album will sink without trace.
He must by now be aware of this, and accept the choices he’s made. But he’ll still complain.
Though I would never call the work of the artist, especially of Morrissey’s caliber, to be labeled as
‘Don't want to try, don't want promo, want to sit in a corner’ as if Morrissey is doing nothing. And an artist is not something that one clocks in every morning to do, like some 9-5 job, it is not actually a choice. Morrissey
is his art, he is working 24/7, just by being who he is. I think it strange to expect more than that from him.
Loads of artists coast along like that, he wouldn't be the first. But expecting any record label to generate huge sales on the back of an artist who has no interest in selling his own product is ridiculous. It's not about their brains or intelligence either, it's just business.
His art/his being is promo enough. No artist should expect to be business centric.
That’s not to say it wouldn’t hurt.
Though, I understand what you’re saying, that an artist shouldn’t complain if they decide not to do
other than what they are.
My argument is that the art is enough, and it’s up to the label to sell that to the public, it’s their burden, not the artists.