Étienne

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Speaking to Billboard Magazine in 2017, Morrissey said of the label:

You’re creating your own label, Etienne, for this release – how involved are you in the business end of that? Has it been more work or less work than you expected? Is it enjoyable?

Whatever happens in the world, music is for eternity. It’s a great pleasure and very healthy to produce and create, and I’d love to expand Etienne and sign up music that counts. Not marketing nonsense, but artists whose lives depend upon singing and playing music. They count in the long run.

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Étienne, stylised as étienne or étienne label, is Morrissey's imprint set up with BMG. The name comes from the French equivalent of Morrissey's first name.

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