Mercury Records

History

Mercury Record Corporation was founded in the American city of Chicago in 1945 by Irving Green, Berle Adams and Arthur Talmadge.[1] They were a major force in jazz and blues, classical music, rock and roll, and country music recordings. Early in the label's history, Mercury opened two pressing plants, one in Chicago and the other in St. Louis, Missouri. With the use of automatic presses and providing 24-hour turnaround, they went into direct competition with major recording labels such as Columbia, Decca, and RCA Victor.

By hiring two promoters, Tiny Hill and Jimmy Hilliard, they penetrated the pop market with names such as Frankie Laine, Vic Damone, Tony Fontane and Patti Page.

Rather than rely on radio airplay, Mercury initially relied to jukeboxes to promote their music.[2]

In 1946, Mercury hired midget Eddie Gaedel to portray the "Mercury man", complete with a winged hat similar to its logo, to promote Mercury recordings.[3][4] Some early Mercury recordings featured a caricature of him as its logo.[5][6]

In 1947 Jack Rael, a musician and publicist/manager, persuaded Mercury to let Patti Page (whom he managed) record a song that had been planned to be done by Vic Damone, "Confess". The budget was too small for them to hire a second singer to provide the "answer" parts to Page, so at Rael's suggestion she did both voices. Though "overdubbing" had been used occasionally on 78 discs in the 1930s, for Enrico Caruso and Elisabeth Schumann recordings among others, this became the first documented example of "overdubbing" using tape, and Patti Page, along with rival Capitol Records artists Les Paul & Mary Ford, became one of the artists best known for the use of this technique.

The company released an enormous number of recordings under the Mercury label as well as its subsidiaries (Blue Rock Records, Cumberland Records, EmArcy Records, Fontana Records, Limelight Records, Philips Records, Smash Records and Wing Records). In addition, they leased and purchased material by independent labels and redistributed them.

Under their own label, Mercury released a variety of recording styles from classical music to psychedelic rock. However, its subsidiaries focused on their own specialized categories of music.

In 1961, Philips, a Dutch electronics company and owner of Philips Records, which lost its distribution deal with Columbia Records outside North America, signed an exchange agreement with Mercury.[10] A year later, Philips' U.S. affiliate Consolidated Electronics Industries Corp. (a.k.a. Conelco), bought Mercury and its subsidiary labels. In 1963, Mercury switched British distribution from EMI to Philips.

In 1962, Mercury began marketing a line of phonographs made by Philips bearing the Mercury brand name.[11]

In July 1967, Mercury Records became the first U.S. record company to release cassette music tapes (Musicassettes).[12]

In 1969, Mercury changed its corporate name to Mercury Record Productions Inc. while its former parent Conelco became North American Philips Corp (N.A.P.C.) after Philips brought control of the company.

In the 1970s, the company began using the photo of Chicago's Marina City twin towers on the face of its records.

In 1972, Philips along with German Electronics giant Siemens merged their record operations with Deutsche Grammophon to become PolyGram. That year PolyGram brought Mercury from N.A.P.C. Mercury's corporate name was changed to Phonogram Inc. to match a related company in the UK that operated the Mercury label there.

In 1981, Mercury, along with other U.S. PolyGram-owned labels, which included Polydor, RSO, and Casablanca, consolidated under the new name PolyGram Records Inc. Around this time, Mercury moved its headquarters to New York City.

Under PolyGram, Mercury absorbed the artists and catalogue of Casablanca Records (also home to the 20th Century Records back catalogue), which consisted of heavy metalers Kiss and disco stars Donna Summer and Village People, and primarily became a rock/pop label with Kiss, Scorpions, Rush, John Cougar Mellencamp, Kurtis Blow, Tears for Fears, Bon Jovi, Cinderella, Treat, and Def Leppard.

Mercury, by having Bon Jovi, Cinderella, Def Leppard, Kiss, and Scorpions on their roster, was a premiere label for glam metal. Most of these bands were on Vertigo Records in Europe (that label specialized in progressive rock and hard rock including sub-genres like glam metal).

In late 1998, PolyGram was bought by Seagram, which then absorbed the company into its Universal Music Group unit. Under the reorganization, Mercury Records was folded into the newly formed The Island Def Jam Music Group (IDJMG). Mercury's pop roster was predominantly taken over by Island Records, while its hip hop artists found a new home at Def Jam Recordings, which in turn formed an imprint, Def Soul Records, that absorbed some of Mercury's R&B acts. Mercury's former country unit became Mercury Nashville Records. IDJMG revived the Mercury imprint in the US in 2007.

Mercury Records was relaunched in 2007 as a label under the Island Def Jam Music Group, appointing record executive David Massey as the President and CEO of the new venture.

This division of Mercury handles US distribution of most pre-1998 Polydor Records pop/rock releases currently under UMG control. There are some exceptions, however. Some artists based outside the US did not have their releases on Polydor in North America, signing to various other labels instead. Some of these bands, such as The Who, did sign to a label that also is now part of the UMG family (or later absorbed by such a label), hence those labels control US rights to these works (in the case of the Who, they had been on US Decca Records and MCA Records in the past, their pre-breakup catalogue is now on Geffen Records in North America).