Main
"How Soon Is Now?" upcoming media usage
Posted on Tue, Jun 1 1999 at 10:04 a.m. PDT
by David T. <[email protected]>
From Arthur Chan:

...I work in advertising and I have recently seen a couple of notable Smiths references soon to be seen by many.

1) Nissan Motor Corporation is re-launching the new MAXIMA later this year. One of the commercials that they will use during the launch involves a slow-mo shot of the car coming towards the camera in a very dramatic fashion. The tag line is displayed and during the whole sequence, "How Soon Is Now?" is being played as the theme music. It's actually quite impressive.

2) On a more lame note, FOX has a new show coming out this fall called "MANCHESTER PREP". Basically, the show is like the movie "Cruel Intentions" but made for TV. Anyhow, at least one of the promotional commercials that will air has "How Soon Is Now?" in the background as the "theme" music.

* item archived - comments / notes can no longer be added.

Comments / Notes


When will that song NOT be used in new things...
Abrahan Garza <[email protected]>
Houston, TX - Tue, Jun 01, 1999 at 21:56:40 (PDT)


Is this usage going to be in the States or England?
chris
- Wed, Jun 02, 1999 at 08:49:14 (PDT)


Performed by the Smiths, I hope.
JORY
- Wed, Jun 02, 1999 at 17:24:19 (PDT)


They will be using the original version of the song. A note about the commercials is that the music is used only and there is no singing.
Also, I'm pretty sure these will only air in the states.
Arthur Chan <[email protected]>
- Thu, Jun 03, 1999 at 09:30:01 (PDT)


How much more amusing if the car company had used 'There is a light...to DIE by your side etc & etc' or some reference to the leather being smooth on the passenger's seat.

Cars are boring, however will those advertising types soon decide to use 'This is not your country' for a Peugeot Ad or 'Sister I'm a poet' for promoting Citroen Vans? I hope it will happen and then I'll have a belly laugh!!
Jon Fray <[email protected]>
- Thu, Jun 03, 1999 at 09:37:14 (PDT)


No, Jon...they would have to use "This Charming Man" for the reference to the smooth leather of the passenger seat. Actually that would make for a better car commercial than "How Soon Is Now?"
Tara <[email protected]>
Winnipeg, Manitoba, Canada - Thu, Jul 01, 1999 at 18:32:31 (PDT)



* return to Morrissey-solo